Optimizing your website for voice search is one aspect of SEO that you should not overlook. When you invest in it, you have a higher chance of appearing in search engine results whenever people use voice technology to look for keywords related to your business. This type of search functionality has generated around $2 billion in sales over the years, and we can only expect that number to rise since a growing number of people are beginning to realize its practicality.
How to Make Your Site More Searchable via Voice Search
To help you take advantage of what voice search optimization can do for your business, we have listed a few ways you can capitalize on it and ensure that your website is voice-search ready.
Make your website mobile-friendly
If your website is not yet mobile-friendly, you will miss out on a lot of opportunities for your business. The number one thing you need to do if you want to optimize your site for voice search is to make it mobile-responsive. Doing so will give your website a better chance of appearing in search results. It will also let you give visitors an improved user experience. Moreover, it can help increase your sales and Google rankings.
Localize your site
When people perform voice searches, one of the most frequently used terms is the phrase “near me.” Their searches are often general questions, such as “What is the best restaurant near me?” or “Are there parking areas near me?” If you want to capture these searches, you need to make sure that your Google My Business page is filled with complete information.
That includes your full business address to ensure that Google finds you and shows you on the results page. Make sure to also utilize AdWords location extensions. This feature will allow you to display your ads with a location, business address, phone number, store hours, and even directions.
Use conversational language
The main difference between a usual Google search versus a voice search is the choice of language. Most voice search results revolve around conversational language. If you want to maximize this opportunity, you should make sure that the language you use on your site is also conversational. That way, your content will have a higher chance of appearing in people’s voice search results. Make sure not to sacrifice the grammar or spelling of your content just to cater to this. Remember that you make content for your people, not for the search engines.
To know what words to use in your content, you can check the most searched phrases or questions on Google, Bing, or Siri, that are related to your topic. Use the results as a reference and work around it.
Follow SEO’s best practices
Apart from all the tips mentioned above, it is also essential to ensure you still follow the basic guidelines when optimizing your website for SEO. Ignoring these best practices will not help you get ahead in ranks, whether for voice or regular searches.
An optimized website will always generate better results. It can attract more organic search traffic and make your pages rank higher. If you have not invested in voice search optimization for your business, now is the best time.
Are you a local business owner who needs an SEO expert solution for your marketing efforts? Optimize your business for voice search now. Sign up on Local SEO Pro and allow us to help you optimize your page for success.