First introduced by Google back in 2011, voice search used to be a novelty rather than a feature that users rarely rely upon. However, thanks to modern technology, improvements in speech recognition paved the way for Google voice search to reach the forefront of search engine marketing.
Nowadays, about 41 percent of adults use voice search at least once a day. Studies also state that more than half of all smartphone users engage with voice technology on their devices. Given this trend, it’s not that difficult to figure out that the voice search industry is rapidly growing. You can expect that more and more online users will dabble with it in the coming years.
That being so, it would be beneficial to prepare for this revolution as early as now. To take advantage of the merits that come with voice search marketing, here are some pieces of useful advice that can help you optimize your website or voice searches.
1. Optimize Your Website to Answer Questions
Normally, business owners and marketers use exact match keywords to show up on the results page of Google. However, standard SEO techniques and strategies relying on these terms might be a little useless when it comes to Google voice search.
In text-based searching, online users make use of exact keywords to narrow down organic results. Correspondingly, the search engine also utilizes these words and phrases to find relevant content that it will display in the user’s browser. Simple, right? However, the same concept doesn’t apply to voice search.
Instead of traditional keywords, there’s a high chance that customers will ask questions to search for information. For this reason, it would be a smart choice to optimize your website to answer inquiries.
2. Put More Focus on Conversational Keywords
Researchers claim that almost 70 percent of voice search users express their queries in their natural language. In simpler terms, they construct and phrase their questions the same way they speak in real life. So, it would be an intelligent move to focus on highly contextualized, long-tail keywords that naturally fit in a conversation setting.
In order to do this, make a list of potential voice search keywords that your target customers may use. You can check in on social media threads and discussions to determine what type of questions consumers ask associated with your product or service. You can also include trigger words such as how, what, when, where, top, free, best, and the like to increase your chances of landing a spot on the results page.
When optimizing your website for voice search marketing, it’s critical to take note of how text-based search differs from voice search. Since each platform offers a distinct search experience, people use each tool in a different manner. For this reason, you must be more mindful of the strategies to use. Note that the typical optimization techniques are unlikely to work effectively for voice search. Hence, it’s vital to take note of the tips listed above in adapting to voice technology.
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