Browsing on the Internet forces users to open up a web page, type in their inquiry, wait for the results, and scroll through pages of content just to find the information they need. This traditional method can take up a lot of time. Fortunately, voice search significantly speeds up the search process. This technology provides your visitors with prompt answers and features a hands-off search, which means they don’t even have to pick up their phone to get access to what they’re looking for.
More users are taking advantage of voice search because it has become increasingly more accurate. In fact, a mobile survey revealed that more than half of teens between 13-18 and 41 percent of adults use this technology at least once a day. Due to its high demand, it’s sensible to get the traffic from those queries and accomplish your business goals. Here are some tips you need to follow if you want to incorporate voice search into your strategy:
- Optimize for mobile devices
Your website’s mobile-friendliness affects your ranking on search engines, so make sure to optimize your site for phones, tablets, and other gadgets. This is especially important when capitalizing on voice queries because most voice searches are coming from mobile devices.
To get started, choose a responsive web design template or theme that automatically adjusts your content for various screen sizes. Seek top-notch SEO services if you need help in making your website mobile-friendly.
Consider other platforms besides Google
Google may be the most popular search engine, but you also have to take other platforms into account when optimizing your website for voice search. Consider Alexa, Cortana, Siri, and Bixby. As more users turn to personal assistant devices, you have to make sure that your content can appeal to all personal assistant platforms.
Stick to using best practices
You may be focused on getting to the top of voice search queries, but don’t forget to stick to SEO best practices, like adding relevant keywords to your content. You can also use structured data markup to help search engines understand your content better and make your content easier for Google, Bing, and more to find.
Concentrate on conversational language
Focus on conversational language on your content as much as possible to boost your chances of appearing in relevant voice search results. Use words and phrases that your target audience likely uses when searching for your business throughout your website.
If you’re having a hard time using natural language on your content because of your niche, you can get around this by adding FAQ or Q&A pages written with a conversational tone. This way, you are more likely to benefit from voice search when you have content that matches the way your users speak.
Conclusion
Your target audience often turns to web searching to help them make informed purchasing decisions before placing their order or seeking their desired service. Many of them rely on voice recognition features to access prompt answers for their queries.
To increase your revenue and drive valuable traffic to your website, incorporate voice search into your SEO strategy and follow the tips listed above to get your desired results from voice search optimization.
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