“We are living in uncertain times”—how many times have you heard it this year alone? Unfortunately, this is a true statement, and if you’re a local business owner, you are probably still struggling to keep your company afloat. The COVID-19 pandemic has changed everything as we know it, and we don’t have a rulebook we can follow just yet.

At this point, you might feel confused and overwhelmed, but trust that you can rise above this predicament. One of the best things you can do now to help your local business is to focus more on your Search Engine Optimization (SEO) strategies.

Here are five benefits of focusing on SEO strategies amid the pandemic to help your business thrive:

1. It Helps Preserve Your Business

Since almost everyone is at home and online amid the lockdowns, it means that if you want to keep your business going, you need to stay relevant and visible. In this case, you need effective SEO strategies to ensure that you are out there so that you can still gain new clients.

2. It Helps Your Business Stay On Top Of Your Customers’ Minds

For all businesses, visibility is a vital key to growth and success. If people don’t know you exist, then your business will eventually fail. To gain customers during this time, you need to let people know you exist. Effective SEO strategies can shine a spotlight on your company and make your target audience aware of your existence, and loyal clients remember you.

3. It Helps You Rise Above Your Competition

It’s likely that your competition is also implementing various digital marketing strategies to stay afloat, and this is another thing to take care of during this time. Every local business is struggling to survive; it’s not just you. The trick here is to know how you can outshine them, and you can do this with SEO.

As mentioned, SEO can help you become and stay visible, which is why it needs to be your primary focus. Despite the competition in your industry, some businesses have also paused operations—consider this your time to be out there and get noticed more!

4. It Gives Your Business An Edge

Website updates and content optimizations are part and parcel of SEO, and these can give your local business an edge amid a pandemic. Remember that search engines like Google are user-focused, meaning that they will pull up the most relevant search results for users. With that, if your site is up-to-date, you can easily stay relevant, which increases your chances of getting seen online. As a result, you gain an edge because of your valuable content—and that’s all thanks to your SEO strategies. 

5. It Helps Potential Customers Find You

Since more people are online now, they are doing more research than ever. Today is your chance to be out there and be seen! If you want to be discovered, you need your business to be a result of their search, and you can make that happen with your SEO strategies. 


Despite the pandemic, there are still plenty of ways to make your local business survive—and one of them is through SEO. As you can see from the pieces of information given above, there are many advantages you can get to boost your business today. Search engine optimization continues to be one of the most reliable marketing strategies, and it doesn’t seem like it’s going away anytime soon. So, it’s time you make the most out of it and implement the best SEO practices to help your business survive and thrive!

Need help with best SEO practices? Our experts at Voice SEO Pro are here to help. Our platform can help your business answer the questions people are searching on today’s popular directories and apps so that customers can find you more easily – sign up with us today to get started!