As technology maintains its hold on society throughout the years, so does the need for search engine technology. Leading companies, like Google and Bing, continue to optimize their search engine capabilities, to help people to attain the answers they’re looking for with a click of a button. With each update, they strive to improve on, now even paving the way for mobile-friendly viewing and voice-activated search functionality.
Voice Search Functionality
Thanks to the development of artificial intelligence, voice search has continued advancing throughout the years. It has been taken up by recognized brands, such as Apple, Amazon, Google, and Samsung, to better address the concerns of their consumers.
Before anything else, however, how exactly does voice search work? It’s actually pretty simple. Take Google for example—through the use of their expert SEO services, people are able to go online and look up whatever they want. But instead of typing their queries, users can simply say them out loud instead. All one would have to do is click the microphone icon located on the search bar, and voice out your search query.
Now that we’ve tackled the basics of voice search, it’s time to talk about how it can be used to affect SEO. Maximizing the full potential of voice search brings about a number of benefits to your website. To give you an idea, here are some ways that Voice Search can optimize your SEO:
Increases Internet Traffic
Making use of voice search improves the keywords you already have on your website. In fact, you can even utilize new voice-search-specific keywords that will lead potential users to locate your business.
There’s no denying that voice search will only improve from here, maybe even surpassing the use of regular text searches in the near future! With the growing presence of AI-support and semantic search options, having an optimized website is your best bet to a successful voice search.
Enhances Local SEO
Businesses today tend to increase their online presence by creating websites, social media accounts, and e-commerce solutions. With the help of an affordable SEO service, geotagging, and an updated Google page, the service or product you’re selling is sure to be chosen over that of your competitors in the market or industry you belong to. Adding voice search optimization to that list, people can even more easily locate your business if they’re ever in the area.
Improves Your Presence Through Mobile Search
Thanks to mobile SEO, voice search continues to be favorable to users. Google even took this as an opportunity to launch search engine improvements via mobile before applying it onto the desktop, which turned out to be a successful strategy.
Despite that, however, you will still have to take the page loading speed and search engine result pages into consideration, as these still greatly affect your search engine rankings. People will always choose convenience, especially due to the fast-paced reality they’re living in. By factoring in AI assistants, like Google Assistant and Siri, you will be able to optimize the potential of your website’s mobile experience even more.
With the way technology is continuously developing, voice search has easily become a necessity for most people. Given its benefits, integrating voice search optimization to your digital marketing strategy will greatly increase the efficiency of your SEO efforts.
As one of the best SEO companies, we at Local SEO Pro offer an array of optimization opportunities that will help improve your business and expand your online reach. Get in touch with us today!