Voice search is becoming increasingly popular, with many people now using voice assistants such as Siri, Alexa, and Google Assistant to perform tasks such as setting alarms, adding items to shopping lists, and playing music.
Voice search is also becoming more popular for search engine queries, with a recent study finding that one in five searches on Android devices is now voice searches.
Hospitality companies, in particular, can also benefit from voice search in several ways. Here are some of the key ways that a business in the hospitality industry could benefit from implementing voice search:
1. Increases Customer Engagement
Voice search can be used hands-free. This is especially useful for people who are doing already doing activities that require their hands, such as cooking or driving.
With voice search, customers can just speak their questions and get an immediate answer without having to type anything.
2. Improves Customer Satisfaction
Voice search is fast and convenient, which means that customers will less likely to become frustrated with your business. In addition, voice search can help reduce the number of steps customers need to take to find what they are looking for, which further increases satisfaction levels.
Make sure to use voice search to make it easier for customers to find your business. You can do this by listing your business on popular voice search platforms like Google Assistant and Amazon Alexa.
If you have a customer support team, consider using voice search to make it easier for customers to get in touch with you. You can set up a dedicated phone number or email address for voice search inquiries or add a voice search option to your existing customer support channels.
3. Increases Sales
Customers who use voice search are more likely to purchase items that they would not have otherwise considered. This is because voice search makes it easier for customers to find and compare products and provides them with more information about each product.
If you have any deals or specials going on, make sure to promote them on voice search platforms. This will help you reach a wider audience and generate more interest in your business.
4. Improves Brand Awareness
Customers who use voice search are more likely to remember your brand name and recall your message. In addition, customers who use voice search are also more likely to trust your brand and recommend your business to others.
Voice search is still a relatively new technology, so if you can get ahead of your competition and start using it now, you’ll be in a better position to capitalize on this growing trend.
5. Provides Greater Insights
You can use voice search data to understand customer intent and behavior, providing greater insights. This data can then be used to improve your marketing and sales strategies.
6. Improves Local SEO
Local SEO is important for any business that wants to be found online. But it’s especially important for hospitality businesses. This is because people often use voice search to find local businesses.
To optimize your local SEO, ensure your business is listed on local directories and that your NAP (name, address, and phone number) is consistent across the web. You should also make sure you optimize your website for local keywords.
There are many ways that hospitality businesses can benefit from voice search. By implementing voice search, hospitality businesses can make it easier for customers to find their products and services and provide a more personal and convenient experience.
Voice search is one of the hottest trends in SEO right now. And it’s no wonder why – with the rise of smart speakers and virtual assistants, more and more people are using voice search to find the information they need.
To stay ahead of the curve, you must ensure your website is optimized for voice search. And that’s where Local SEO Pro comes in. We have a team of SEO experts dedicated to helping businesses make the most of voice search. We can help you optimize your website for SEO voice search so that you can get more traffic and conversions.
If you’re ready to take your business to the next level with voice search, sign up today with Local SEO Pro.