The rise of voice search in applications like Apple’s Siri and Alexa is undeniable, and so is the upsurge of smart assistants like Google Home and Amazon Echo. The reason behind this popularity is simple: people are finding it more convenient to find information through voice search.
This is an insight that you must not neglect if you’re aiming to take your business to the next level through digital marketing. The voice search method is a relatively new one, but it is something that you must explore even in its early days. Doing so can increase your online visibility and ensure that your website is found by people who matter to you.
In the sections below, let’s look at some pressing reasons why you should capitalize on appearing in voice search as soon as possible.
1. It Widens Your Reach
There are more than a billion voice searches done every month using mobile and smart devices. More importantly, customers are using this method to look for businesses, products, or information that they need. If you aren’t coming up on the results page for these queries, chances are you’re missing out on a lot of opportunities to generate leads and increase your conversions.
Optimizing your website and content for voice search, on the contrary, allows you to get in front of your target market effectively. It ensures that regardless of what method was used to conduct a query, you still come up in the top results for that certain keyword or topic. Consequently, it allows you to tap a wider audience.
2. It Boosts Your Website Traffic
A study shows that more than half of customers today utilize voice search to find businesses in their area. Considering this, optimizing for SEO is not enough anymore to drive more traffic to your website.
If you have optimized your website or web content for voice search, a smart assistant is likely to include a link to your website in relevant results pages. Moreover, if your link is among the top results, prospective customers are more likely to visit your site to get the information they need or know more about your offerings. This increases your new visitors and even encourages previous users to keep coming back to your site.
3. It Will Only Keep on Flourishing
It may be in its early stages at present, but it is expected by industry leaders to flourish in the coming years. In fact, some experts predict that it will drive more than $40 billion of sales in 2020.
Much of this trend is also influenced by the continuous innovations in smart home platforms and assistants brought about by tech giants. Moreover, the technology for understanding what consumers want out of their searches has been improving.
Integrating your visual search today gives you that headstart over other businesses and grants you the opportunity to flourish as voice search continues to evolve and be increasingly in-demand.
A study shows that businesses that adopt both visual and voice search can enjoy revenue growth by 30% by 2021.
Voice search optimization may seem like an intimidating task, but this is mainly because it’s in its early stages and it has stark differences compared to visual search. Nevertheless, dipping your toes into this search method as soon as possible can widen your reach and ensure that your business can easily adapt to the rapidly changing times.
Looking to ride the latest voice search trends? We can help! At Local SEO Pro, our goal is to provide our clients with the best voice-focused SEO solution. We offer on-site optimization and a weekly content strategy to take your business to the next level. Get in touch with us to know more about our services.