Voice search SEO is quite different from general SEO. As the name suggests, voice search SEO is about optimizing your listings for voice search. This is in contrast to general SEO, which is about optimizing your listings for text or keyword input. Voice search results are more timely and updated in real-time. They save time too.
With voice search, users can take advantage of hands-free searching, meaning they can multitask while doing their searches. Of course, it is still important to note that general SEO and voice search SEO are not mutually exclusive. It is essential to have both.
Today, let’s dive into how you can get your business found on voice search. Here’s what you need to know:
Get Your Business Listed
Before doing anything else, get your business listed on Google’s places pages. Google’s place pages are lists of companies in your area, which the search engine pulls from various sources. You must be listed on these pages because this is how search users will find you. You can submit your business to add it to the Google Places page.
Optimize Your Listings
You can submit your business to Google so it can be included on the map of your area. You can also add pictures of your business, address, and phone number and include links to your website and social media pages.
Getting listed is one thing, but you must also optimize your listings. For your listings to be effective, they should have:
- Accurate, current information
- Selection of pictures
- Incorporate a review if you have one
- Incorporate a link to a website
- Incorporate a link to social media
- Incorporate a link to apps
Understand Your Customer and Device Behavior
Now that you know the basics let’s look into how you can get found. Your customers will be looking for you through voice search, so you need to understand what they are looking for.
Voice search is different from text-based search in that it is hands-free. Your customers will be looking for your business while doing something else simultaneously—roughly 80% of them will be. Therefore, it is crucial to understand what search terms your customers will be using.
You can research to see how your customers use voice search. What are the search terms they use? How do they use voice search? What kinds of questions do they ask? How do they find you? What do they search for?
Focus on Mobile Optimization
The number of smartphone owners is larger than their counterparts with computers, which you will find surprising. Because of the number of smartphone users, it is vital to optimizing your website for mobile.
If you do not have a website, you will have to ensure that your listings are optimized to be mobile-friendly. Mobile optimization goes beyond just optimizing for voice search. Make sure your website is mobile-friendly, has a call to action, and is easy to use and navigate.
The Bottom Line
With the rise of voice search, getting your business listed on the local Google Places page is important. This will help customers find you and also help you get more traffic. It will also help you get reviews and ratings.
Optimize your business’s listing for voice search by ensuring that you have accurate, current information, a selection of pictures, a review if you have one, a link to your website, a link to social media, and a link to apps.
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