As you know, SEO will help you rank in result pages that can help drive traffic to your website and increase your brand awareness and sales. So, improving your SEO is necessary to get the best results for your business. Fortunately, you can improve your SEO by utilizing the Google My Business tool. 

In this article, we will tell you about the essential things you need to know about the Google My Business tool so that you can utilize it effectively for your business.

Let’s get to it! 

What Is Google My Business?

First, let’s define what Google My Business is. Google My Business is a tool from Google that helps you manage how your business will look and perform in the search engine. In this tool, you can adjust how your site shows in Maps, the Knowledge Graph, and organic search results. Essentially, in the Google My Business tool, you can edit or add your business name, address, phone number, opening hours, photos, and other information about your business. These details can significantly rank your website higher in search results, especially for local searches. 

How Does Google My Business Work?

If you want to take advantage of Google My Business, you just need to create an account and claim your business. You need to fill out some details about your business, and then you will get a real-life postcard from Google at the address you’ve specified. After that, your business must be verified. Once verified, you can fill in all the necessary details and check how your listing is doing. 

After you’ve successfully created your account, you can now get regular insights to see how many impressions, clicks, and subscribers your listing got over a period. If you have that data, it’ll be easier for you to see how your business is perceived by Google and customers alike, which can help you make improvements on your website. 

What Are the Ranking Factors of Google My Business?

For a higher chance of making your website rank higher in search results, you need to take the ranking factors of Google My Business into account. Here are the most relevant factors you should consider: 

  • Relevance – You need to make sure your website or content is relevant to the customers. You must be able to provide them with their search intent or needs so that Google will place you at the top. As much as possible, don’t make vague content. Be clear as you can be and always keep your focus. 
  • Proximity – Another factor to make Google My Business more effective is proximity.  Remember, you can’t rank in a local search if your business is outside the local area. Google uses what’s known about the searcher’s location to present the most relevant local businesses. 
  • Prominence – Prominence is all about being consistent and updated with your profile. You have to manage your reviews, events, local content, and everything about your business to ensure that Google will rank you higher. 

Conclusion

Now that you have learned more about Google My Business, it’s time to take advantage of it for your business. It will significantly improve your SEO and search rankings. You just need to consider the factors seriously and make sure that your profile is updated regularly. Also, you should make listings active and attractive for a higher chance of business success. 

If you need help with your Google My Business SEO, rely on Local SEO Pro! We can help you keep your business information and data up to date and consistent everywhere it counts. We offer on-site optimization, quality outreach link building, and a weekly content strategy with our best voice-focused SEO solution. Sign up with us today!