Search engine optimization is a must for every business, but it should be more targeted if you want to get good results. Local SEO allows you to reach your local target audience and let them find what services and products they need. Since these people are usually those already searching for what you offer, your business gets a higher chance of conversion.
Another essential detail is how more people are searching the web through the voice search option (instead of typing details for faster and more convenient search results). Combine the two, and you end up with the local voice SEO option requiring unique optimization practices.
If you want to know how to do local SEO the right way and make the most out of this strategy, you might want to consider the following tips:
Tip 1: Prioritize Long Tail Keywords
Keywords are the main component of SEO, but if you want an excellent online presence and performance, stick to the long-tail keywords instead. These keywords usually consist of three or more words, enabling a more specific search. In the local SEO system, this keyword usually carries the name of the location it is boosted in, such as “barbershop California” or “bakery store New York.”
These more specific keywords are what the voice searchers conventionally use when searching. They have a lower search volume and competition rate, yet they have a higher conversion rate than the short-tail keyword. That gives you more beneficial results.
Tip 2: Design SEO strategy for Google
Indeed, there are many existing search engines you can tap and focus on. They work differently and have unique rules when it comes to optimization. Still, if you want to see significant results for your online performance, Google should be your focus. Or at least the leading search engine you should be working on. After all, it is the top search engine that people use and the search engine that continuously sets the standard for all.
Tip 3: Make It Less Complex for the Voice Search
People use voice search for convenience. Instead of typing, they voice out what they are looking for. That highlights their preference for anything easy. Therefore, applying the same logic to your website content, make sure that you create content that is easily searchable and contains information that is easy to digest.
When you keep your user in mind and give them what they want, you get a higher chance of generating the appropriate content to supply their search inquiries. For example, including your company address and placing them in the proper web location would help your website content appear in relevant search results that in the are.
Tip 4: Take Advantage of the Metadata
If you are not yet using the metadata option, you are missing a lot of opportunities. The metadata helps search engines understand more of what your website is for. It is an added SEO feature that not all people know and utilize. It usually contains the page title and meta description that search engines, like Google, use to determine how relevant your website is for a particular topic and what ranking your page deserves in the search results.
Conclusion
If you want to boost your business’s web traffic, having a good SEO strategy should be your first step. With a detailed plan of improving your website’s search engine rankings, you can organically expand your market share. However, if you want to make it more effective, you should know how to do local SEO. Then, optimize it for voice search too, and you would get better website performance productively and efficiently.
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