There are over 290 million smartphone users in the US. 276.8 million of those use their phones to access the internet. Therefore, the importance of a mobile-friendly search engine optimized site cannot be overstated.
Fortunately, you can work with some of the best SEO agencies to make this happen. But if you want to optimize your mobile pages yourself, here are a few tips for you.
Mobile SEO vs. Desktop SEO
Most people are more familiar with desktop SEO and consider it the default SEO type when optimizing websites and pages. This SEO is geared towards a general audience without geographic focus.
The surge of smartphone internet users prompted the rise of mobile SEO. Unlike desktop SEO, mobile SEO uses geo-locations more extensively. The heavy focus on local searches is driven by search engines’ desire to give more relevant information to mobile users who tend to move from one location to another more freely than desktop users.
Review and Apply Your SEO Essentials
Mobile SEO may seem completely different from your typical desktop SEO procedures. In reality, the tips and tricks you learned in desktop SEO can also apply to mobile SEO.
Here are some desktop SEO tips that may refresh your memory.
- Ensure that all page URLs across your site reflect the same domain name.
- Make sure all NAPs are correct, updated, and easily seen across the site.
- Optimize the titles and meta descriptions for all the pages.
- Use images, videos, and files that will not hinder the site’s speed, responsiveness, and accessibility.
- Link your page to other pages on the site.
- Create quality backlinks from your page to bigger websites.
- Remove or update any broken links.
- Upload optimized content regularly.
- Use keywords appropriately and avoid keyword stuffing.
Search Engine Optimization for Mobile
If you are comfortable with conventional SEO, it is just a matter of tuning it to fit the needs of mobile users. But, if your SEO skills are lacking, you may want to team up with a company that offers top-notch and affordable SEO services.
Below are a few things that can help you with your mobile SEO pursuits.
Set Your Objectives
Defining your objectives should always be the first step in any SEO strategy. You can use the same goals as your desktop SEO strategy, like increasing revenue and brand awareness. You may also fine-tune it to include geo-specific goals, such as increasing revenue in X state or more site visits from Y city.
Use Mobile Analytics
Using analytics is a great way to know how your strategy is doing and if you need to change anything to make it more effective. That is why you need to use a dedicated mobile analytics system to optimize for users and searches. To get a sense of how your efforts are doing, check on your traffic share. If more than half of your site traffic comes from mobile accounts, then you are doing well.
Make Your Site Mobile-Friendly
Following all the SEO tips and tricks are useless if your site is not mobile-friendly. You will not reach your goal of increased revenue, for example, if your checkout process is non-responsive on mobile devices. Use the data you receive to perform adjustments to your site to make the user experience for most, if not all, mobile users more pleasant.
Consider Voice Search SEO
Voice search SEO may be the future of SEO strategies. As more people use digital assistants with their home or mobile devices for convenience and accessibility, ensuring that you optimize your site for mobile and voice will pay off.
Mobile SEO may differ from conventional SEO. However, there are a few things that are similar to all SEO types.
Firstly, improve your site’s user experience. Secondly, make sure all the information you publish is useful to site visitors. Lastly, if all this SEO talk leaves you more confused, perhaps it is better to ask for help from firms that provide quality and affordable SEO services.
Local SEO Pro is one of the best SEO companies in the US. We offer top-notch SEO solutions that take businesses to new heights. Sign up today!