Search engines have been an essential part of the internet since their conception, allowing online users to search for solutions to day-to-day problems. This can range from figuring out how to make a complex dish or getting the contact information of local service providers. Nowadays, googling something appears to be too much trouble for today’s generation of tech-savvy consumers. For this reason, voice search is becoming a prevalent tool for consumers to use. Since this is an adjustment in online behavior, marketing experts note it for their marketing efforts.
Jumping from traditional SEO to Voice search optimization
Knowing Search Engine Optimization (SEO) is a staple business practice for modern business owners. It’s a method of expanding a company’s visibility in online spaces through site optimization techniques. This allows search engine web crawlers to identify and index their sites, ranking them from most credible to least credible in specific search queries.
Although voice search is a different input method, it follows several similar principles to conventional search methods. Voice search is mostly used through smartphones, allowing virtual assistants to find the best results based on its detection software. Unfortunately, different virtual assistants have varying preferences for search methods. For example, Siri and Google products primarily utilize the Google search engine. On the other hand, Amazon’s contender, Alexa, prefers using Bing. This change in search engine platforms can lead to different page results, even if they consider similar SEO ranking variables.
Gauging the feasibility of investing in voice search
Unfortunately, there’s no surefire way to measure the effectiveness of voice search strategies. However, there are ways to track your unique metrics through the right methods. For example, you can separate your traditional search results from voice search by checking Google’s Search Console. After logging into search.google.com, head to “Performance” and have a filter including the terms “Ok Google.”
Keep in mind that some sites will not be visible through your voice search query. This can indicate that online users aren’t utilizing Voice search to reach your site. In contrast, you may have plenty of data on your hands that indicate your demographic leaning towards voice search as a preferred medium. It’s essential to measure the results of these queries and apply them accordingly to adjustments to your marketing campaigns.
Using voice search to fulfill your marketing campaign goals
Digital marketing strategies, like Voice search optimization, need to align with a specific marketing campaign goal. Is it to promote greater accessibility to your site? Is it targeting a local audience? Is it to shift your marketing efforts to mobile users? Remember that some strategies will only be effective to some and not all campaign objectives.
For example, voice search may not be too impactful to a business catering to a niche market. As mentioned above, getting too little data will lead to a more difficult time tracking the success of your marketing efforts. On the other hand, businesses that want to develop greater foot traffic can benefit greatly from local voice search optimization. Know where you stand and see which strategy will work best with your company’s needs.
For some businesses, completely altering their marketing efforts with voice search can lead to little to no improvement to their online reach. This is primarily due to ineffective implementation. Thankfully, you don’t have to fumble your way with understanding the ins and outs of voice search optimization.
Letting seasoned experts handle your business’s adaptation to new methods in digital marketing prevents you from making business-ruining mistakes. At Local SEO Pro, we specialize in making innovative adjustments and solutions that match the latest marketing trends. If you want to work with a professional SEO company, sign up with us today!