As a marketer, you should know by now that content is one of the primary driving forces to grow your business. It can make your audience engage with your brand, help you reach new target markets, provide value to your customers, and entice new prospects.
But, not all marketers know that content has different types. Content per se is too general. You should learn about the different types of content so that you can know which of them is suitable for your target audience and your business.
To guide you, here are four popular content types you can use for your business:
Content #1: Blogs
One of the most popular types of content you can use are blogs. You can find a lot of blogs when you search for information on the internet. It’s one of those content types that most businesses go to as they effectively build authority, trust, and relationships with audiences. Also, this content is relatively easy to write, publish, share, and be discovered by search engines, giving businesses a chance to increase their visibility and conversion rates.
If you use this for your business, make sure it is relevant, high-quality, and well-written. You have to produce topics that your audience will find interesting so that they will read and share your content. Also, optimize your blogs with relevant keywords so that search engines can easily find you.
Content #2: Listicles
Another popular content type are listicles or list articles. Most audiences prefer this type of content because they are very easy to read, scannable, visually appealing, and shareable. You can also use this for your business. Just make sure that you put so much thought into your listicle because this content type has to be informative and high-quality.
Also, try to come up with catchy and unique titles on your listicles so that audiences will choose your content over other brands’ content.
But, make sure that your title matches your content. Click bait-type titles can turn off audiences.
Content #3: Infographics
Infographics can also be your go-to, especially if you want to show your audience statistics, research, and other data. This type of content will allow you to offer your audience interesting content amidst the boring data you’re about to tell them. It’s a visual presentation of the information you want to share, making it more interesting for them.
Additionally, you can benefit from garnering a high number of shares because it is proven that infographics are shared three times more often than other content types on social media. Since that is the case, infographics can help you with your backlink building and growing your audience.
Content #4: Videos
Videos are a disruptive type of content. They go away with traditional texts you see in other types of content. You can definitely use this for your business as it is effective in helping you engage your audience, increase shares and comments, increase conversions, and drive traffic to your website. You can have video content in the form of interviews, call-in shows, behind-the-scenes footage, or explainer videos.
Now that you know the different types of content you can use for your business, it’s time to choose one that best fits your business and target audience. However, you have a choice to use all of them. What really matters is that your content should be relevant, well-thought-out, and interesting so that you can get the most out of it. If you’re successful in providing audiences high-quality content, you can expect to gain significant sales, traffic, and conversions.
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