Search engine optimization (SEO) is one of the best ways to strengthen your online presence. However, it is an ever-changing landscape, which means today’s trending strategies may not be effective tomorrow.
To improve your search rankings, stay on top of the competition, and keep up with the changes, stay informed about relevant and timely SEO trends to watch out for in 2021. These include the following:
Producing long-form content can help you gain top ranks on search engines
Content is the heart of your website. While many readers prefer short and snappy articles, others opt for long reads of more than 3,000 words, according to the State of Content Marketing Report. This study also states that long-form content gets at least three times more traffic, four times more shares, and 3.5 times more backlinks than articles with 901-1,200 words.
As such, prioritize crafting long-form content to aim for higher search rankings in 2021. Find the balance between your content’s quality and the number of words to ensure that your users stay engaged, informed, and entertained. Start by breaking up your content into sections by adding headings and subheadings. This way, your articles stay more readable, which is crucial for mobile users. To establish your authority, link to relevant and reliable sources.
Additionally, don’t forget to make it easily shareable by adding sharing links at the headline and the conclusion. Feel free to partner with a top-notch SEO service provider to optimize your content for search engines.
Your website’s accessibility to mobile devices will affect its search rankings
Many users access the internet through their mobile devices. Because of this, Google introduced mobile-first indexing, which looks at your website’s mobile version and considers it as the primary version.
Expect that your website’s mobile-friendliness will impact your search rankings. Therefore, check your mobile site’s performance using Google’s free mobile-friendly test, then take a peek at the mobile usability report in Google Search Console and make the necessary changes.
Artificial intelligence (AI) will impact SEO
AI continuously affects the way you interact with online content. For instance, RankBrain, an algorithm, impacted Google’s ranking factors for search engine results pages (SERPs). It improves with time by retrieving information through discoveries and insights.
To optimize your SEO for this algorithm, provide an exceptional user experience and captivate your readers with well-written content. This way, you can boost your click-through rate and the time spent by your users on your page. You can also take advantage of an SEO tool like an on-page SEO checker to assess your page’s performance through its backlinks, readability, and more.
Voice search will change the way users search online
Voice search technology is getting more popular, thanks to innovations like Amazon’s Alexa, Apple’s Siri, and Google Assistant. Keep up with the trends and optimize your business for voice search by considering your keywords. To do this, determine phrases that people usually use in everyday conversations.
With the right strategy, SEO can help you attract more customers, improve your sales, and attain your other business goals. Remember that it is constantly evolving, so make sure you remember all the previously mentioned SEO trends you need to watch out for and follow in 2021. This way, you can prepare your marketing strategy accordingly and have better chances of running successful campaigns.
Meanwhile, if you need help in making your business integrated with voice search and other online tools to enhance your online presence, sign up now with Local SEO Pro—your effective solution for the best, cost-effective SEO marketing!