Have you heard of voice SEO yet? If not, don’t get left behind by your competitors. As Google modifies search engine optimization (SEO) metrics, you should improve all the aspects of your SEO strategies, including voice search. Google voice search started as one small improvement among technological devices. Still, as the digital revolution continues to move at the speed of light, people are beginning to see the importance and convenience of its emergence.
To optimize your voice search function, you may apply these basic strategies:
1. Adapt to Your Audience’s Conversational Language
Voice search keywords are vastly different from regular keywords because they are based on what people say aloud. While an online consumer may type disjointed phrases on a search bar, they ask complete questions when they query via voice command.
For effective voice SEO, you should forecast the set of words that your customers and audience are more likely to say when searching for products or services related to your brand. You have to consider that people don’t use figurative language or idioms when using voice search. Therefore, it would be better to use conversational and natural language, like the way they communicate on a day-to-day basis.
2. Make Your Website Mobile-Friendly
We can’t emphasize this enough. Almost everyone works on their mobile devices, which is why your website has to be responsive to any screen size and type. Voice search is also primarily used in mobile devices because they are much more convenient. For this reason, mobile user experience is expecting a boost in its demand, and it is just right that business websites and online stores adjust accordingly.
3. Boost Your Website’s Loading Speed
Convenience is why people use voice search in the first place, and they want to get results as quickly as possible. If they use voice search to get answers right away, they won’t waste time waiting for your website to load.
Like the basic SEO that you know, loading time also impacts your SEO voice performance. Recently, Google announced that a website’s bounce rate is one of the most important ranking factors. This is why you should make sure that your audience stays on your website the moment they click on a search result.
4. Optimize Your Google Business Listing
More than anything else, local keywords are the most effective way to attract your audience to click on your site. If you are not registered, or your account isn’t fully optimized, your brand will fall behind your competitors on the search results page.
The purpose of Google My Business Listing is to show your brick-and-mortar store to customers within your area. Millions of people search for a product or service followed by the keywords “near me.” Your goal is to be at the top of the list, so you should start working on your business listing.
5. Add Structured Data
We’re going a bit technical here. Structured data or markup schema are codes added to your content so search engines will find it more easily. This is especially helpful when a customer is browsing about more specific topics.
If search engines understand the overall context of your website, your content will quickly be served to the right audience. Since this is the technical side of SEO, you can ask SEO marketing experts to embed those HTML codes to boost your online presence.
Technology is all about convenience, and voice search is the future. For this reason, voice SEO is one of the things you should pay attention to in this ever-changing digital world. As people’s patronization of voice search increases, your business should not be left behind. Optimize your website according to the metrics required to boost your voice SEO performance.
Take your conversion rates and overall revenue to the next level by applying a strong and well-maintained local SEO strategy. Hop on to the future with us and sign up to Local SEO Pro to keep your brand on top of the SEO game!