In more ways than one, organic search rankings have now become the lifeblood of many brands in the digital landscape. Earning the coveted top ten “Google” ranking list grants you visibility and awareness like no other, ensuring that your website enjoys a constant stream of leads.
Google regularly updates their algorithms, however, making SEO an elusive digital tool that SEO specialists try their best to comprehend. Once a new update is released experts scramble to understand how their SEO strategy can be affected as the goal remains: please the Google algorithm.
You may perhaps be running a blog, with no semblance of how to begin your SEO journey. Fear not, here is a quick guide for you. All you need to do is remember these two constant SEO practices. No matter how quickly Google changes its system, these two truths will remain:
Write for human beings
When SEO came to be a few years back, it became the new buzz in the digital world. In an eager attempt to get better numbers, bloggers began to drop the quality of their writings, all in an attempt to squeeze as many keywords as possible in their articles. They consciously began writing for the search engine rather than the people, making content unreadable, undesirable, and utterly horrific.
Thankfully, current SEO practices now dictate quality content. Google now ranks websites according to quality content, as opposed to the number of keywords used. To ensure that your content gains the attention you need, write your articles in a way that answers your target audience’s questions. That said, stop thinking about keywords and focus on quality—you’re writing to appease human beings, not Google bots!
Reach out and make new connections
One of the best ways to gain visibility is through link building. This has caused an uproar in the land of SEO, prompting bloggers and businesses to buy links, engage in link farms, and even partner with spam directory sites—all in the name of gaining as many links as possible. Fortunately, Google caught on quickly—search engines now penalize sites engaging in what is now regarded as “black hat” techniques.
Keep in mind that there is no magic bullet to link building. To gain the credibility authority that you want, you need to build actual relationships. People will only link to sources they trust, so begin your journey here. Come up with a list of influencers and other figures in your industry, and reach out to them.
Make sure you can offer something of value in return, keeping the relationship going by working on projects together. You may or may not gain a backlink, but having them share your content is a good place to start!
SEO Doesn’t Have to Be Complicated
SEO may seem like a daunting venture to pursue, but it doesn’t have to be. SEO practices continuously change but as long as you focus on the best ways to leverage SEO, you’ll be well on your way to reaching success. You don’t have to be a professional with 20 years of digital experience to reach SEO success—all you need is quality content and good connections.
To help with your SEO journey, USA’s Local SEO Pro is ready to assist! Our platform has been designed to help you keep your data up to date, consistent, and properly kept. The SEO tool can also help you with quality outreach building, content strategy, and of course, on-site optimization. With a firm grasp of SEO, we’ll help you achieve your goals. Sign up today and discover the best of SEO!