Search engines are continually adapting to new technology to provide the best results for online users. An ongoing trend with Search Engine Optimization (SEO) is developing content fit for voice search queries. Many mobile device owners are using this hands-free feature, less to tell the date and time and more to find information on local businesses. This is why voice search optimization is one of the upcoming trends for both local and online establishments.
More and more consumers prefer using mobile devices to access the internet. It’s one of the reasons web developers are keeping responsive web design in mind. Additionally, copywriters are going for short-form content that has more impact with much less character count. These small adjustments for mobile are necessary to increase visibility to mobile users. With the advent of voice search features, digital marketers are more particular about optimizing for this new search query trend.
Creating a voice-search friendly website
Although voice search isn’t completely different from traditional searches, it does look for certain qualities in a potential result. These small yet game-changing specifics can be the advantage you need in optimizing your site for voice search.
If you want to develop a site that’s voice search-friendly, here are three design tips you should follow:
1. Integrate local keywords
Your standard keyword targeting campaign isn’t enough to garner a wider audience. Search queries for long-tail phrases are usually effective for utilizing voice search features to your business’s advantage. For example, having complete contact information on your website and Google My Business listing will considerably improve your visibility to potential search results. Include specific phrases like “restaurants in Atlanta” or “Florida-based photography studio” to strengthen your long-tail keywords for online users to locate through geotargeting.
2. Increase site load speeds
Slow site load speeds generally give off a negative impact on your pages’ online visibility and functionality. This is why search engine web crawlers rank these pages lower than others. Although you can optimize your site’s media files, you shouldn’t undermine the value of getting a better subscription plan for your web hosting provider. It’s best to move to a better package that offers more bandwidth that matches your operation’s scale.
3. Leverage your FAQs
Voice search is subjectively conversational, which is why its search terms are often straightforward. For this reason, digital marketers need to adjust their content to cater to general audiences. Expanding your marketing copy’s vocabulary to contain less industry-specific terms makes your content easier to read while increasing its visibility for voice search.
One excellent way to boost your visibility to voice search results is to leverage your FAQ pages. Answering specific questions about your products clearly and directly will fit how people provide voice input to their devices. Combine your keyword data and review your actual customer queries to create an effective FAQ page. This can make your service easier to spot for voice search’s radar.
Changes in SEO formats are primarily due to the constant evolution of search engines’ AI algorithms. These self-learning systems need to integrate online consumer behavior to ensure that they’re providing the right answers to search queries. Voice search will become more sophisticated soon, making it more capable of delivering intuitive suggestions and reading more complex requests. This is why businesses must watch out for these changes to apply to search engine ranking systems.
At Local SEO Pro, we help businesses adapt to the latest trends in SEO and digital marketing. Our SEO experts can manage your content to be ahead of your competitors in voice search optimization. Sign up with our service today to find out which subscription package will fit your business’s needs the most!