If you run a local business, reaching new customers is vital to your success in the long run. It’s possible that you have tried traditional marketing to tap into your local community, only to be left disappointed. In today’s modern society, you will need to tap into digital marketing, specifically, local Search Engine Optimization (SEO) tactics to help your business gain traction and reach the success that you’ve always wanted. 

Are you aiming to be successful in local SEO? Here are seven local SEO ranking factors you must work on: 

  • Name, Address, Phone Number (NAP)

One of the essential parts of local SEO is optimizing your NAP details. They must be consistent across all online platforms you use so that search engines will be able to properly aggregate your listing and send the right signal for your company. Moreover, NAP consistency will help your customers find your brand easily when they’re searching online. 

  • Review Signal

Another critical factor in local SEO ranking is your review signal, which measures quality and quantity. Despite the high number of reviews that you may get, search engines will still determine the quality and authenticity of these reviews. If they find that the reviews seem automated or are not genuine, your reviews will prove to be ineffective. Because of this, it is vital that you invest in quality reviews by encouraging customers to leave feedback. 

  • Citation Signal

This is the mention of your NAP in a local business citation. It helps users to easily find your business within a particular area. If you want to get online citations for your brand, you need to do directory submissions for your company. 

  • Behavioral Signal

This measures the click-through-rates (CTRs) of the direct call-to-actions (CTAs) on your listing. Keep in mind that the more people who interact with your CTR, the more relevant your brand becomes in local searches. To increase your CTRs, you need to provide as much information as possible about your company. 

  • Social Signal

You can only get this signal from social media platforms, which means that you need to be active on social platforms. Create a strong presence for your business to boost your local search engine rankings and reach out to a wider range of audiences. 

  • Link Signal

This is the number of external resources that link back to your business on Google. This is why backlinks are essential in SEO. You can boost your backlinks by doing guest posting, sharing relevant content, and being active on social platforms. 

  • Location Page

Having a business website for your company is essential, yet it’s also vital that you put up a location page to help you rank on local search engines. This is what will help rank your business for a specific location. Aside from quality content, your location page must contain all the necessary details, such as your operating hours, contact form, physical address, and telephone numbers. 


For your local business to thrive, you need to tap into the powers of local SEO. The seven ranking factors mentioned above are those that you need to work on to ensure that your business will be highly visible in local search engines. The more visible you are, the more customers you will gain. 

At the same time, be sure to invest in robust local SEO optimization strategies. This may be tricky if you have no experience, which is why hiring professionals will be your best option. 

If you are looking for professional SEO services, Local SEO Pro has got you covered. We specialize in local SEO by implementing a detailed local on-site optimization that will help your business achieve its goals. If you are ready to leverage our services to fulfill your SEO needs and make your business soar, sign up with us today!