Once you have your website up and running and have a Search Engine Optimization (SEO) strategy in place, don’t make the mistake of thinking that you don’t have to do anything else! This is where the need for tracking specific metrics comes into the picture. Doing this will help you understand the effectiveness of your SEO strategy as well as your customer behavior. It will also help you adjust your strategies to get your desired results. 

In this article, we will share six essential SEO metrics that you should track on your website: 

  • Organic Traffic

Your organic traffic is the most important metric you need to track because it will tell you how well your site is ranking on search engines. An excellent way to track your organic traffic is through Google Analytics, where you can see organic search sessions, new users, and bounce rates, among others. 

  • Keywords

There are two types of keywords that you will need to track—the ones currently ranking and the ones you want to rank for. Knowing which keywords you’re ranking for will help you determine if those you are using in your content and other website elements are working and are helping you rank. To have a clear overview of the keywords your site is ranking for, you can check Google Search Console. 

On the other hand, for keywords that you want to rank for, find out how many searches those keywords are getting every month and identify if they will work for you. If they won’t, you might want to remove that from your list and choose other keywords that will provide you with better results. For this process, you can use tools, such as Keywords Everywhere to see the search volume of keywords you want to rank for. 

  • Backlinks

Your backlinks are what will help you determine the quality of your content. If it’s good, you will notice plenty of free backlinks coming to your site. On the other hand, it’s also an excellent idea to check your competitor’s backlinks. If you find that they have more, check what type of content they have and tweak yours similarly to gain more links. 

  • Page Speed

The speed of your website is an essential metric that you should never overlook because it has a significant impact on your site ranking as it directly affects your bounce rate. The bounce rate is the percentage of site visitors who exit your site due to slow loading pages. You can view your bounce rate on Google Analytics, and if it’s high, you should revisit your page speed and optimize it to boost its loading time. 

  • Social Traffic

Having several social media accounts is an essential step to take, yet your efforts shouldn’t stop there. As a business owner, it is vital that you maintain a social media presence by tracking the progress of your strategies. By doing this, you will be able to determine whether or not your strategies are working towards your goals. It will also help you see how many site visitors are coming from social media platforms. 

  • Conversion Rates

Your conversion rate is an important metric to track because this will tell you the number of site visitors that you have converted into a lead or a customer. This metric will define your SEO strategy and provide you valuable insights on how well your content is converting these visitors. 


The six metrics above are essential for you to track if you want to know whether or not your online strategies are working as expected. However, if you don’t track any of these, you won’t be able to have a clear idea of how well you’re performing. You will not want to waste money, time, and effort on strategies that don’t really work, which is why you should save yourself the trouble and only use the ones that work. 

If you are looking for professional and affordable SEO services to help optimize your SEO strategies, we have got you covered. Our experts will ensure that your efforts are integrated with leading marketing tools that will drive success for your business – get in touch with us today!