Voice search is nothing new. Speaking out queries rather than typing in search bars has been around for a while. However, it has only recently grown in popularity, primarily because many devices now support it. The technology has also improved significantly. As such, optimizing your websites for voice search can give you an edge over your competitors who have yet to do so.
With that in mind, here are some voice search SEO techniques to attract and impress your target audience:
1. Ask the Ws
The who, what, when, where, why, which, and will are among the inquiries people will have about your business. There are tools out there that can help you gather questions people might ask about you, such as AnswerThePublic. Such tools will provide relevant questions that your visitors can ask, and then you can start using them as topics for your content. They are great for voice searches and will answer your audience’s various questions.
2. Keep the answers short
When answering any of the Ws above, keep the answers short and concise. People ask short questions, and you should not give them explanations that are too long. There is a time and place for long-form content. For now, you should focus on short answers. This means 29 words max for voice search queries.
3. Set up your GMB listing
While not essential to rank high for voice searches, a GMB (Google My Business) Listing may actually help you claim a higher spot. GMB allows you to input all the information a customer may want to know about you. This benefits your traditional SEO and can give you an edge when optimizing for voice search SEO.
4. Offer long-form content
As mentioned earlier, there is a time and place for long-form content. This type of content will generally run 2,000 words or more. They should not make up the majority of your content, but you should have some. Long-form content can cater to more search queries simply because more words match the voice search itself.
5. Include a Q&A section
A Q&A section is good on any website because these small-snippet questions also have short answers perfect for voice searches. Just keep in mind to keep the answer short and concise.
The tips above are essential to optimize your website for voice searches, and if you believe that you do not need to do this just yet, think again. More and more people are turning to voice searches because they are easier. With their rising popularity, you can stand out from the crowd, and you can showcase how effective you are at answering customer queries. As such, start right away and make your website voice search SEO-friendly!
Local SEO Pro is a US platform offering onsite optimization, quality outreach link-building, and various voice-focused SEO solutions to help prepare websites for the future. Work with us today and enhance your website’s voice SEO!