Search engine optimization (SEO) is one of the best and most effective lead generation marketing strategies. This strategy works by integrating industry-related and relevant keywords to your website content. A piece of content ranks online when search engines, such as Google, see the relevancy and quality of your content that is beneficial and answers the online users’ inquiries.

However, SEO is not only about keywords. There are several other factors and elements in your business website that equally and significantly affect your SEO ranking on search engine results pages (SERPs).

To help you rank better, here are five key site elements that contribute to your overall SEO performance and ranking:

1. Content Quality

Gone are the days where SEO was all about stuffing keywords on your content for it to rank. Today, Google prioritizes content that offers quality and helpful information to its online users above all else. This is why you must produce content that is relevant to the products or services you offer.

For instance, if you are selling novel books, you may consider publishing blog posts that tell the importance of making reading a habit. Once Google detects the relevance and quality of your content, it will rank you higher on the SERPs.

2. Site Appeal

Alongside quality, Google is concerned about your consistency and activeness. It typically ranks websites that are dedicated and consistent in producing quality and helpful content to their users. This is why you should regularly update your site with:

  • New blog posts
  • New product releases
  • New essential web pages

Aside from that, remember to update the copyright date on your website’s footer as Google can detect and look into it. Updating the look and functionality of your site by following SEO best practices will also help your rank.

3. Customized Page URLs

Having a customized uniform resource locator (URL) on your site’s web pages helps Google detect and recognize your content more, making your website and content more eligible for high ranking. When creating a new web page or blog post, make sure to customize its URL related to the content of the particular page. If possible and relevant, mentioning industry-related keywords on it will help rank your content better.

4. Loading Speed

Not many business owners realize this, but the speed of your site significantly affects your SEO ranking. As mentioned, Google looks for quality more than anything else, and this also extends to the quality of your sites’ functionality.

Having a slow website does not only shrug Google off, but it will also discourage visitors to continually browse through your content. The higher the bounce rate, the lower the ranking and revenue you will receive.

5. Domain Age

This factor is one aspect that you have no control over but is worth learning. Google trusts more websites that have been around for years than those that are only created recently. Know that Google thinks that websites that have been active for years have more influential authority and expertise in their field. For this reason, if you have a new site, it may take you a while to rank on SERPs. However, you can make the process quicker by following the above best SEO practices and techniques.


SEO marketing is exceptional in generating organic traffic and leads to your website. Contrary to what most people expect, SEO is not only about keywords. Many other factors affect our SEO performance and ranking, including the quality of your content, frequency of release, customization of URLs, site loading speed, and age of your domain. Remember that SEO marketing works best when you perform its best practices all-together.

If you are looking for an expert yet affordable SEO company in the USA, we have got your back. We can help establish your business’ online visibility through our best SEO software so that your website will appear on Google search. Get in touch with us today!