Voice search has increasingly become popular in recent years. In fact, Google claimed that 41 percent of adults and 55 percent of teens use it every day. Likewise, data from a research firm, Gartner, estimated that 30 percent of all searches will be done without a screen this year. Through digital assistants such as Google Home, Alexa, Siri, or Cortana, users can now search the internet using their voice instead of typing in the search bar.
If you run an e-commerce business, it only makes sense to start making your website compatible with voice search. Doing so is now an integral part of your e-commerce sales and business profitability so that you don’t get left behind by utilizing outdated methods.
If you aren’t sure how to proceed, here are four effective ways on how to optimize your e-commerce website for voice search:
1. Use conversational language
Because of the increasing demand for voice search, using conversational language will be your best approach. In fact, doing so works well with written and speech queries as people naturally use conversational keywords when looking for information online. Keep in mind that while short terms are best for written queries, long-tail phrases are ideal for voice search queries. Ultimately, it’s best to conduct keyword research to see what words or phrases users are more likely to use when searching, whether for written or voice search queries.
2. Provide brief answers to FAQs
When it comes to site optimization, providing short answers to commonly asked questions is an excellent way to cater to voice search queries. As much as possible, employ two to three long sentences to answer typical questions. Doing so will make it easy for users to get answers to their questions right away and digest the content as quickly as possible. At the same time, know that Google and other search engines also favor those sites that provide brief, relevant content for regular FAQs.
3. Produce content in a long-form
For content optimization, producing content in a long-form is still the best approach. While answers to FAQs need to be brief and concise, content for voice search queries should instead remain in a long and in-depth form. That said, you have to research well and provide ample information when writing a blog because search engines favor those content pieces that are detailed, relevant, and valuable. After all, users will always look for information, products, or services that have quality content.
4. Employ local SEO
When it comes to site optimization for voice search, never neglect your local SEO. It’s easy for consumers to employ voice and local search together when looking for information, products, or services in their locality. If you want your e-commerce website to be found easily, you will need to optimize for both. For instance, update your Google My Business by providing updated Name, Address, and Phone (NAP) details, working hours, reviews, and other vital business information. Also, be sure to integrate keywords that are ideal for voice search.
There’s no denying that voice search has become relevant now more than ever. If you want your e-commerce business to thrive and succeed, you must start optimizing your website for voice search. As discussed above, be sure to use conversational language, provide brief answers to FAQs, produce content in a long-form, and employ local SEO. With all these in place, you can keep up with the current SEO trend and continue to put your e-commerce business in the limelight!
If you do not want to be left far behind in a dense market, it’s time that you start optimizing your website for the voice search. We provide SEO marketing services such as on-site optimization, quality link building, and weekly content with voice-focused solutions. Sign up now for affordable plans to take advantage of our powerful digital solutions!