Did you know that about 111.8 million Americans are using voice search features? This report shows a 9.5 percent increase from the past year, which goes to show that more and more people in the US have started relying on voice search heavily. For this reason, it makes sense to optimize your website for voice searches as early as now so that you don’t get left behind, especially with many businesses already making the shift.
In this article, we will share four voice search trends that you should incorporate in 2021:
1. Local SEO
Digital experts have recently seen how local search engine optimization (SEO) is instrumental to voice search success. This is because more users perform voice searches when looking for information, products, or services in their locality. For instance, if they’re looking for a specific restaurant, it’s easy for them to say “seafood restaurant in Atlanta, Georgia.”
For this reason, you must start optimizing your business website for the local search, especially if your business is catering to the local communities. With that being said, the best place to start is Google My Business. You should create a profile and add your Name, Address, and Phone (NAP) details so that your business can be found via voice search.
2. Long-tail keywords
Keep in mind that there’s a line drawn between voice search and regular search online. At this moment, you might only be using short, relevant words or phrases when typing in the search engine field. On the other hand, voice searches typically use long-tail keywords.
In fact, you will have to use natural language when looking for information using voice search. That said, the key here is to conduct keyword research—but for voice search—to see what phrases users are more likely to search for.
3. User intent (UI)
User intent, also known as query or search intent, refers to identifying and categorizing what users want to find when they’re searching online. When it comes to this, you can consider three key aspects of user intent: looking for information, looking to buy, and looking for a specific brand or product.
You must answer these three questions when incorporating voice search for your business. The key here is to conduct research and perform due diligence to determine which approach your target consumers are more likely to use for voice search.
4. Mobile optimization
It’s easy to see that most people heavily rely on their mobile devices to search online. They use their phones or laptops when looking for information, businesses, as well as products or services.
Understand that mobile optimization applies to voice search as well. If you want your business website to be found via voice search, be sure to optimize it for mobile devices using responsive web design. Regardless of the devices used, this will ensure that your website will still look good and function well.
Website optimization for current digital trends is imperative, and this applies to voice search trends as well. To keep up with these, you must consider your local SEO, incorporate long-tail keywords, focus on user intent, and optimize for mobile devices. As voice search will soon take the whole world by storm, you must jump into the bandwagon as early as now to avoid getting left behind!
Here at Voice SEOPRO, our SEO services include on-site optimization, quality link building, and weekly content with voice search optimization solutions. If you’re looking to keep up with the voice SEO trends for 2021, sign up with us today for more affordable plans!