Google has been known to take massive leaps into the unknown to provide new user-friendly features into its search engine platforms. The same can be said about their attempt to utilize a voice-enabled search engine. In the past few years alone, Google has made multiple attempts to move ever so closer to a voice-capable search engine, turning what formerly seemed to be an idea from fictional movies into a concrete reality.
While this feature may prove extremely beneficial to users and is growing increasingly popular, it can be nightmarish for your business! After all, the optimizations you have done so far for your website to rank on the search engine results page will not work with voice searches.
With that in mind, here is how you can revamp your website with new optimizations to make the most out of voice search:
1. Restructure your content
Voice searches tend to be more conversational compared to the traditional typed-out query. This means that the way your content on your website is presented needs to feel natural, almost conversation-like.
For instance, rather than dragged-out sentences that go nowhere, quick and concise content is much more preferred in voice searches. Different types of content also work better, such as frequently asked questions and blogs, including long-tailed keywords, which are beneficial to become voice-search friendly.
2. Use conversational language
As we have said earlier, voice searches are more conversational as compared to traditional queries. This means that if your content sounds unnatural, it will not rank high for voice searches. For this reason, you must type out your content using natural language.
To effectively do this, you will need to understand the intent behind a user’s search. From there, you can formulate questions that will likely ask behind that intent, allowing you to produce natural-sounding content.
3. Implement long-tail keywords
Voices searches are typically much longer than typed out searches because a user speaks it out. Instead of saying, “watch shops near me,” a user using a voice search functionality might say, “where are the nearest watch shops to my location?”
For this reason, you must implement long-tail keywords into your content. These keywords are much more focused on specific topics, meaning that it can be used for a particular niche. Along with not having to deal with much competition using long-tail keywords, these also sound the most natural, allowing your site to become voice-search friendly.
4. Make your website mobile-friendly
The majority of all voice searches will be done on mobile devices such as smartphones. This is because these devices generally come implemented with such software already. The fact that mobile devices are easily carried around means that a user will run a query on the go.
Regardless of the reasons, you need to make sure your website is mobile-friendly. This capitalizes not only on users who are doing voice search but for your audience who love to surf the web on their smartphones.
Voice search, while still not fully prevalent, is here to stay. The convenience it offers is exceptional—and Google is all about providing the best user-friendly experience on their platform.
To ensure your website has been optimized for voice searches, remember the above tips we have shared with you. Like any other SEO strategy out there, your voice SEO will take some time to implement. However, with enough time and patience, your website will be more than ready to capture your audience’s voice search, capitalizing on traffic, sales, and more.
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