There are numerous ways you can go about improving your website’s SEO. Aside from uploading quality content and filling it with necessary keywords, you can also be cleaning up your site coding to ensure that things load quickly. Apart from mobile-responsiveness and link-building, one of the things you must do to improve your SEO is to make your website voice-search friendly!
With the emergence of voice-activated AI assistants, many users have defaulted to speaking out questions and other inquiries to look for the information that one needs. Unfortunately, not all sites are voice-search prepared—causing them to lose out on a lot of opportunities that could have come their way if they adapted quickly.
To ensure that you make the most out of this new way to surf the web, here are a few changes you need to make to optimize your site for voice search.
1. Create Query-Specific Content
The important factor to take note of is that the way we speak and type is different. When you type, you will generally do so in a short form, defaulting to the use of keywords and keyphrases. When you talk, on the other hand, you say entire sentences to convey your message or query. For instance, if you were looking for new mugs, you would type “best mugs;” whereas when talking, you would question, “what are the best mugs I can get today?”
For this reason, you will need to take a look at your keywords and brainstorm as many questions your readers can ask that are related to them. That way, you can create query-specific content that will answer these types of questions.
2. Implement Metadata
Many applications will only bring up the most relevant information right to the user’s hand. If yours even landed in second place, however, then it stands the risk of not being discovered.
For that reason, while being query-specific is essential, what is more important is the metadata included with the content. With the right metadata, search engines like Google can precisely understand what your content is all about. While it will not affect what your users see, it does give you a much higher chance of being picked as the best source to give to the individual.
3. Make Your Site Mobile-Friendly
When your website is mobile-optimized, it is, more often than not, voice-friendly. That is because the majority of all voice searches come from mobile devices. This means that any effort you put into making yourself mobile-optimized also helps it become more voice-friendly.
Plus, when your user does take the time to visit your website and does so with their mobile devices, they will be greeted with a mobile-responsive one—allowing them to more easily learn about your business.
4. Utilize Content-Based Actions
Most voice search tools like Amazon’s Alexa come with the ability to act—however, this will only happen if you were to implement those said actions. For example, you can implement a way where users can add items into a shopping cart by simply interacting with the voice search software functionality.
These actions allow voice search tools to offer more utility to the user, making it much more valuable for them and encouraging them to refer to you in the future.
Conclusion
Because of how popular voice searches are becoming, tech giants like Google and Amazon are investing a lot of money to develop new features to make them more common and useful. With that said, ensure that your website is ready to take on voice searches by implementing the tips we have shared with you. By preparing yourself today, you are preparing yourself for the future!
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