Due to the advances in technology today, we are now experiencing significant changes in voice search technology. Because of this, there are also a growing number of companies that are optimizing their strategies for voice search due to the foreseen growth in the coming years. If you want to achieve business success in the digital world, your website should be apt for voice search queries, or you might risk falling behind your competitors.
If you want to start working on your voice search optimization, here are four practical tips you should consider:
Add Speech To Text API
Have you ever noticed the magnifying glass icon in search boxes? You should replace it with a microphone icon and add a Web Speech API. This way, users will be able to use the voice option when they search for something on your website. Furthermore, this makes the experience more convenient for site visitors, which may increase the chances of conversions.
Have a Short Summary
Make it easier for your visitors to copy and paste the answers that they need by having a short summary at the top of each page. Make it even better by adding a Copy To Clipboard icon next to the paragraph. Before you go overboard with the summaries, however, keep in mind to maintain it under 375 characters. If you’re going for a list-type, keep it under ten words to get the best results!
The short summary will increase your chances of having your page on the featured snippet section (commonly known as position zero) on search engines. This will make it easier for users to find you.
Always Have Schema Markup
Schema markups make it easier for search engines to go through your content and media to create rich results for the user. This is primarily why you should try to have a schema markup wherever you can. You may also browse the schema.org library for ideas and test it on the Structured Data Testing Tool to validate the code.
Make Sure to Provide the Best Answers
Aim to provide users with the best answers if you want to get the best results out of your voice SEO strategy. Because of this, you need to create valuable pieces of content that will answer user questions, such as a FAQ page that will drive conversions easily. Aside from creating content, you need to ensure that they’re always fresh so that your site visitors will not be greeted with outdated information.
Another step that you can take is to use markup language and answer existing questions on your Google My Business’s question and answer section.
Indeed, voice search is slowly dominating the search results, which is why more and more businesses are jumping on this bandwagon. It is also said that in two years’ time, the level of competition will be fiercer, and if you want a fighting chance to stand out, you must begin now.
The four tips given above will kick start your voice search strategies. Furthermore, just like most SEO strategies, you need to come up with specific methods that will work for your particular industry. Despite the growing trends, voice search is still relatively new and many business owners may feel overwhelmed with a new process to take for their digital marketing. Yet, there are experts who specialize in voice search that can help you create an effective strategy that will help your company rise above the competition.
If you want to know more about optimizing voice searches on websites, we have got your back. Our experts at Local SEO Pro will help ensure that your business is compatible with voice search so that you can increase value and success. Get in touch with us today to see how we can help!