Voice search, a relatively new approach to surfing online, has affected businesses around the world in many ways. No longer do companies have to conform to traditional SEO methods; they now have to strategize their SEO in line with this technology.
That said, voice search has also affected the hotel industry in various ways, changing how people look for such businesses and interact with them. Are you curious to know how voice search will affect your hotel business? If so, let us talk about the three ways it can do so.
1. Facilitates specific searches
The thing about voice search is that these searches are quite different from traditional text queries. Typically, people who search by text are looking for general answers. For instance, they may be looking at all the hotel options available in a specific area. This allows them to compare the different options and make a choice.
On the other hand, a voice search allows a user to state exactly what they need. While this can certainly be written, it would be much more natural and convenient to say it out loud. As such, the results they get are usually more specific.
How does this affect you? Put simply, the traffic that voice queries bring you will likely be already interested in your business, consisting of people who are likely to book a stay in your hotel. This improves many metrics on your website, such as its conversion rates, that also support your SEO efforts.
2. Simplifies the booking process
Voice searches are typically done on mobile devices, such as smartphones, because they generally come already equipped with the necessary hardware and software. However, many devices, such as laptops and even desktop computers, can do the same now.
Regardless, the introduction of voice search has cut down the need to type, making the booking and transacting process more seamless. For example, a customer can easily search for your hotel as they are busy doing other things, allowing them to get what they need and make the necessary arrangements.
In short, voice search makes booking incredibly convenient. As such, you must do your part to ensure that you are ready to offer a quick and simplified booking experience. That way, more people will be motivated to patronize your business.
3. Requires changes to be made on the website
The biggest difference between voice queries and written searches is the terms and phrases used. Written queries are usually simple and much more general, while voice searches are much more specific. In many cases, voice searches are also used to look for local business, also known as “near me” searches.
With that in mind, your website’s content should reflect the tone and conversation style used by voice search users. This makes your hotel more relatable, making it more attractive. Additionally, catering to local searches also means that you gain more local attention, even if the customers are not from the local vicinity. This increases the likelihood of your business getting picked over its competitors, bringing more customers to your doorsteps.
Voice searches have affected hotels and many other businesses in terms of how they should present themselves online. Not only do they have to keep up with current SEO trends; they also have to make way for new trends that will affect their website’s performance.
If you are having trouble adapting to voice search, do not hesitate to work with professional digital agencies. Many of them have expertise in this matter and will be well-aware of the techniques needed to make the most out of it.
Local SEO Pro is a digital agency that offers link building, on-site optimization, and more to help businesses maximize their voice SEO strategy. If you are looking for voice SEO services in the US, sign up for our service today!