Advances in technology continue to reshape the norm. With the advent of Google Home, Alexa, and all other voice-activated devices, consumers find it easier to speak than type in search engines.
Siri was once a novelty in its heydays, but businesses today see it as an opportunity to step up their game now that 50 percent of searches will be voice search this 2020. Start-ups and 200 fortune companies alike need to integrate the new technology, so we’re here to give you a competitive edge by providing ways to optimize your website for voice search.
Tip #1: Be Sure Your Website Is Mobile-Responsive
A mobile-friendly website has always been a significant ranking factor, but mobile-responsiveness is more crucial than ever now that most voice searches are done using mobile devices.
With that in mind, be sure a web designer can optimize your website by keeping the font size clear and readable throughout different screens. The page load speed should be seamless, too, especially when high-resolution images are involved in the picture.
Tip #2: Use Question-Based and Long-Tail Keywords
Shorter keywords were once the key to targeting text-based searches, but it’s awkward to add keywords cut up in unnatural sentencing for voice searches. Seeing as consumers are bound to ask questions when searching for your product, service, or business in general, it’s best to cater to their tone by using conversational, long-tail keywords to optimize your content.
Some of the higher ranking keywords should answer questions that involve how-to, why, when, where, and what-based searches. Beyond keeping a casual tone in your keywords, your content should also reflect a natural language.
This means the less jargon in your articles, the higher your website’s chances of coming up on voice search results.
Tip #3: Dedicate a FAQ Page on Your Website
As mentioned above, question-based searches are all-the-rage in today’s voice-dominated landscape. While curating your content will bump up your ranking, you can widen your reach and improve your visibility by creating a dedicated FAQ page.
Think of it as a landing page for questions, one that can boost your chances of incorporating high-performing keywords more than other pages on your website. With more room to optimize your content, a FAQ page can generate 2.68 percent more voice search results than desktop results.
The Bottom Line: Staying On Top Of Your SEO Strategy And The Ever-Changing Landscape This 2020
The internet-driven landscape is continuously evolving, and one way to keep up is to optimize your website for voice search. Now that Google Home, Alexa, Siri, and the likes are taking over search engines, it’s time to update your website to keep you up the ranks.
How Can We Help?
Our full-service voice SEO company in the USA offers client-driven and up-to-date strategies that can help expand your visibility and simplify the process of integrating a compelling voice search to your website.
Get in touch with us today, and let’s see what we can do to position your business ahead of the crowd.
