Search engine optimization is in constant flux as algorithms and trends come and go. Voice search is one of the latest gimmicks that are growing in popularity as modern consumers start to use Siri, Google Voice Search, Alexa, Google Home, and other voice-activated search tools that alter the rank factors for your business.
50 percent of all online queries are believed to be done using voice searches this 2020, making it a game-changing addition that can impact your SEO strategy in more ways than ever. Businesses know that keeping up with the changes online is crucial to standing out from the competition, so the tips below should help you prepare your website for voice search.
Tip #1: Improve Your Page Loading Speed
SEO always favors websites that guarantee a speedy loading time – be it for traditional, text-based, or voice searches. Implementing a mobile-friendly and responsive design can do wonders in improving your loading speed for both mobile and desktop usage.
This can improve your ranking as Google favors sites that load the fastest, which means your brand can increase your chances of coming out on top of search results for Siri, Alexa, and other personal assistants to choose among the list.
Tip #2: Improve Your Domain Authority
The domain authority determines the performance of a website, which predicts its ranking depending on a number of factors such as on-page SEO, off-page SEO, mobile-friendliness, page speed, and more.
It’s a form of metric that impacts your ranking in SERPS, resulting in a spike in organic traffic when done right. You can calculate your domain authority by checking the number of incoming links to your site, your social signals, the quality of your content, and your overall SEO performance.
With that in mind, the ideal domain rating for voice search results is at 76.8, which is why boosting your domain authority is crucial if you want your brand to be heard in a sea of competition.
Tip #3: Focus on Question-Based Keywords
Modern businesses know that consumers use a set of keywords when searching for products or services, but typing is on a completely different ballpark than speaking. Most voice searches start with a question, so it’s best to identify the common phrases your target audience will likely use when searching for your business.
In addition to focusing on long-tail keywords in voice searches, keep in mind that the average Google results must be understood by a 9th grader. This means that your web content or copy, while compelling, should be written in a way that is simple and natural to use in a regular conversation.
The Bottom Line: Integrating Voice Search Optimization as SEO Continue to Evolve
SEO is an ever-changing landscape and adapting to these trends is crucial for your business to thrive in this highly technological era. Voice search is now part of the funnel that is crucial to any SEO strategy, so the tips above should help you evolve with the times.
If you’re looking to incorporate voice search optimization onto your website, we offer a multi-service SEO platform in the USA that can help boost your SEO. Get in touch with us today to get the best voice-focused SEO solution on the market!
