Businesses in different industries implement different strategies that ensure their company evolves with the times, particularly in today’s dog-eat-dog, internet-driven landscape. With 89 percent of modern consumers relying on search engines like Google, Yahoo, or Bing to search for products, services, and other offers, optimizing search results has quickly become a cornerstone of success.
From the early days of the dial-up internet, the world continues to embrace change at breakneck speed. Currently, consumers prefer to do searches using mobile devices instead of a desktop. The shift in conducting searches paved the way for a new novelty tech turned necessity in 2020: voice search.
The rise of Siri, Google Home, Alexa, and other voice-activated tools is changing the way people browse the web today. This begs the question: Ok, Google: how can you optimize your website for voice search?
Tip #1: Make Your Content Easy to Scan
People that use voice-activated devices to search for products, services, or other promotions in your niche will likely use simple, natural sentences and short paragraphs. Long-tail targeted keywords remain a key component in improving your ranking in search results, but now the importance of keeping your content scannable at a glance is higher than ever.
Tip #2: Optimize Your Google “My Business” Listing
Claiming a Google My Business Listing can do wonders in improving your local SEO as it puts you on the map of your target market. It’s a crucial factor in increasing the visibility for businesses operating within specific regions, but you can take it to the next level by including information that is relevant to voice search. This means you need to update details like your industry, phone number, address, working hours, and more.
Tip #3: Focus on a Natural Language for Your Keyword Research
Using voice-activated tools means that consumers will use a conversational tone when searching for queries. Instead of basic keywords, it helps to use long-tail keywords that use natural language and phrasing.
When putting it into context, it’s best to opt for the keyword phrase “affordable laptops for students in the USA” instead of the short tail version.
The Bottom Line: Different Solutions that Optimize Your Website For Voice Search in 2020
Optimizing your website for voice search can significantly catapult your business ahead of the competition as it opens you up to a broader range of customers. It can also improve your reputation by providing a streamlined user experience, especially for prospective audiences with disabilities.
The point of SEO is to ensure your business remains relevant to your target market, which means adapting voice search hacks is one of the recent changes that can generate high-quality traffic for your website.
How Can We Help?
Our full-service voice SEO company in the USA offers client-driven and up-to-date strategies that can help expand your visibility and simplify the process of integrating a compelling voice search to your website.
Sign up with us today, and let’s see what we can do to position your business ahead of the crowd.
