The impact of voice assistants on search marketing has been fully realized. It’s due to the effects of the global pandemic, self-isolation protocols, and online shopping convenience.
This year, small businesses like yours should be well-versed with these demands, or else you could fall into further irrelevancy and become a weak competitor. So what exactly should you take note of to optimize your site for voice search?
This article will discuss the two main tips to guide you through the process of voice search optimization. Take this as an opportunity to ensure your small business can generate the leads and engagements necessary to sustain profitable growth and prominence in your chosen industry. It can also be a starting point for you to understand your customers better, enhance your products or services, and provide a more worthwhile consumer experience.
Gather relevant data on the overall user experience from voice search queries
Even if you think you may have quite a ways to go before you fully understand voice search, you can actually have a good grasp of it if you consider how this new technology has impacted your customers.
Take note that voice searching is basically a more convenient way for users to use the search engine. They speak into the devices’ embedded microphones, ask for information, and are directed to relevant sites.
As you can imagine, the rankings for search results change, and the algorithms will typically use sites with a higher optimization score, especially with voice search in mind. Because of this, it’s best to gather market data but interpret it with voice queries.
For example, if you run a fast-food restaurant, your typical customers won’t just search “fast-food restaurants.” With voice search, they can become more specific, like by adding budget, preferences, and even proximity into their queries. They can even use longer searches, such as “where are the best fast-food restaurants in Ohio?” Most likely, they are also looking for quick, reliable options.
As such, the best way to gather relevant information on your target audience for voice search is to put yourself in their shoes and try searching for yourself. You can also observe other businesses’ websites to have a better idea of what you need to do.
Pay attention to the featured snippet and keep your content concise
One key feature of voice searching is the featured snippet, which is what the electronic device will read aloud to the user as an answer to their queries. The key difference here with typing into the search engine is users tend to be multitasking and want access to relevant products and services right away. That’s where your small business comes in.
To guide your site’s written content, focus on short-form articles, such as listicles, bullet lists, and concise paragraphs. A good rule of thumb is to stick with no more than 30 words. If you want further assistance on voice search optimization, consult with experienced marketers or use tools for your guidance.
Voice search has recently become more preferred among prospective customers, especially for small businesses. It’s no longer just about SEO basics; you need to meet voice queries’ demands. The good news is you now have a better understanding of what you need to do. Remember the previously mentioned tips and be on the lookout for voice searching solutions to enhance your Internet presence.
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